Amy is a games and esports professional/ streamer/ creator/
interviewer/ host/ living in
Auckland, New Zealand.
I graduated with a Bachelor of Design (hons) in Visual Communication in 2010 from Massey University. Having worked in both agency and
in-house design teams for a few years, I recognised that freelance was more suited to my pace of working, and founded my own creative studio – HelloMissPotter – in 2009. In early 2014 I became a full-time freelance Creative Director.
Learning the word ‘entrepreneur’ in late 2014, I co-founded Leaping Tiger with Jordan Lilley, and have considered myself a Creative Entrepreneur ever since. From 2015-2017 I was Chief Operating Officer of Leaping Tiger, finding myself wearing many hats—most often designer, product owner, brand manager and marketer. Now, I am the Social Media and Community Manager for NZ based esports broadcast company LetsPlay.Live.
An eighties baby and a nineties kid at heart, I am most in my element when surrounded by games, art and technology. I was a games reviewer for 4 years, member of numerous startup and tech panels, and often speak about gaming at industry events. Additionally, I livestream on Twitch.tv and create videos on YouTube.
I am a self-confessed social media addict; you can usually find me spending way too much time on Twitter! I would love to chat.
Awards and Achievements
2018 – Finalist in MCV Pacific's Women in Games Awards (Trailblazer - Business and Esports Achievement)
2018 – Included in MCV Pacific's 50 Women in Games list
2018 – Raised US$1500 in a 12hr charity stream for CheckPoint Org
2018 – Honourable mention in MCV Pacific's 30 Under 30
2017 – Raised NZ$1200 in a 12hr Leaping Tiger charity stream for Starship Children's Hospital
2017 – Included in MCV Pacific's 30 Under Thirty
2016 – Voted one of MCV Pacific's 100 Most Influential Women in Games
2010 – Awarded Massey Scholar
2010 – Best Design Gold Award
2010 – Earned membership to the International Society of Typographic Designers
2009 – Massey Summer Research Scholarship assistant to Anne Noble
2018-Present – Social Media and Community Manager at LetsPlay.Live
2014-2017 – Founder & Chief Operating Officer of Leaping-Tiger.com
June 2017-Dec 2017 – Social Media and Engagement Manager at Timely
2010-2016 – Freelance Graphic Designer
Sept 2012-Feb 2014 – Senior Marketing Designer at Mitsubishi Electric NZ
Feb 2011-Sept 2012 – Graphic Designer at Cluster Creative in Wellington
2006-2011 – Jewellery Designer and Retail Assistant at Village Beads