Amy graduated with a Bachelor of Design in Visual Communication in 2010 from Massey University, Wellington. Having worked in both agency and in-house design teams for a few years, she recognised that freelance was more suited to her and founded her own creative studio, HelloMissPotter, in 2009. In early 2014 she became a full-time freelance Creative Director.

Learning the word ‘entrepreneur’ in late 2014, Amy co-founded Leaping Tiger and has considered herself a Creative Entrepreneur ever since. Now working full-time as Chief Operating Officer of Leaping Tiger, she finds herself wearing many hats—most often lead UX designer, product manager and marketer. Leaping Tiger now has a team of six awesome people in their office in Wellington, New Zealand.

An eighties baby and a nineties kid at heart, Amy is most in her element when surrounded by games, art and technology. Since founding Leaping Tiger and until recently hosting the Hot Chips Gaming YouTube channel with friends, Amy has been a member of numerous startup and tech panels, and often speaks about design and startups at local meet-ups. Additionally, she writes blogs (including recent articles for The Spinoff), and streams both creative and gaming related content over on Twitch.

She is a self-confessed social media addict; you can usually find her spending way too much time on Twitter!

Always doing something...

2016 – Voted one of MCV Pacific's 100 Most Influential Women in Games
2015 – First gaming article published
2014 – Contributor on Design Assembly
2012 – Featured over on Idealog
2010 – Awarded Massey Scholar
2010 – Best Design Gold Award (Spatial Student Category)
2010 – Earned membership to the International Society of Typographic Designers 
2009 – Massey Summer Research Scholarship assistant to Anne Noble
2009 – Winner – Aveeno Active Naturals Eco Bag Design Competition

2014-Present – Founder & Chief Operating Officer of
2009-Present – Freelance Graphic Designer
Sept 2012-Feb 2014 – Senior Marketing Designer at Mitsubishi Electric NZ
Feb 2011-Sept 2012 – Graphic Designer at Cluster Creative in Wellington
2006-2011 – Jewellery Designer and Retail Assistant at Village Beads