Amy is a creator/ streamer/ host/
entrepreneur/ from Wellington,
New Zealand. 

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I graduated with a Bachelor of Design in Visual Communication in 2010 from Massey University. Having worked in both agency and
in-house design teams for a few years, I recognised that freelance was more suited to my pace of working, and founded my own creative studio – HelloMissPotter – in 2009. In early 2014 I became a full-time freelance Creative Director.

Learning the word ‘entrepreneur’ in late 2014, I co-founded Leaping Tiger with Jordan Lilley, and have considered myself a Creative Entrepreneur ever since. From 2015-2017 I was Chief Operating Officer of Leaping Tiger, finding myself wearing many hats—most often designer, product owner, brand manager and marketer. Now, I am the Social Media Manager for esports broadcast company LetsPlay.Live. 

An eighties baby and a nineties kid at heart, I am most in my element when surrounded by games, art and technology. I have been a games reviewer for 4 years, member of numerous startup and tech panels, and often speak about gaming at industry events. Additionally, I livestream on and create videos on YouTube

I am a self-confessed social media addict; you can usually find me spending way too much time on Twitter! Let's chat. 


Streaming & Presenting

I stream regularly on my own and also on the Leaping Tiger Twitch channel, presenting everything from live game play to structured gaming talk shows. I also enjoy formally presenting to camera. 


Hosting & Speaking

I've sat on numerous startup, tech and games panels, including this one at PAX West in 2016. I am available to speak at or host conferences, meet-ups, and panel discussions. 

Always doing something...

2018 – Honourable mention in MCV Pacific's 30 Under 30
2017 – Became a Lenovo ANZ Influencer
2017 – Included in MCV Pacific's 30 Under Thirty
2016 – Hosted Leaping Tiger's full day Gaming Lounge event at Armageddon Auckland
2016 – Voted one of MCV Pacific's 100 Most Influential Women in Games
2015 – First gaming article published
2014 – Contributor on Design Assembly
2012 – Featured over on Idealog
2010 – Awarded Massey Scholar
2010 – Best Design Gold Award 
2010 – Earned membership to the International Society of Typographic Designers 
2009 – Massey Summer Research Scholarship assistant to Anne Noble

Employment History

2018-Present – Social Media Manager at LetsPlay.Live
2014-2017 – Founder & Chief Operating Officer of
June 2017-Dec 2017 – Social Media and Engagement Manager at Timely
2010-2016 – Freelance Graphic Designer
Sept 2012-Feb 2014 – Senior Marketing Designer at Mitsubishi Electric NZ
Feb 2011-Sept 2012 – Graphic Designer at Cluster Creative in Wellington
2006-2011 – Jewellery Designer and Retail Assistant at Village Beads